Communications Essentials

Turn your office into a communication hub with our Communications Essentials program. Upgrade your skills through online workshops and on-demand resources alongside a network of your community peers.

If your organization needs custom training, please contact us.

Session topics
Building a strategic communications plan
Writing messages that connect and engage with your audience
Navigating complex (and sometimes controversial) projects
Planning and hosting effective citizen events and meetings
Designing better surveys that engage your audience and get the data you need
Managing negativity and getting more out of your social media

You’ll work through the fundamentals designed to teach you how to manage and lead your communications successfully.

Who it's for

CAOs, council and municipal staff looking for the knowledge to effectively lead communications

Communicators who are new to government and want to gain essential skills for their role

Municipal communicators of all levels on communications wanting to refresh best practices and trends

What's included

90-minute online workshops
that cover essential communications skills

Hear from a community of peers
from other municipalities with the opportunity to build relationships and learn from each other during interactive workshop sessions

On-demand resources
like tip sheets, checklists and templates to support long-term strategies and daily tasks

What You'll Learn

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Build a communications strategy and put it to work

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Navigate controversial projects and minimize criticism

Design and distribute surveys that give you feedback you can actually use

Engage effectively with citizens online and in-person

Use writing tips and techniques to make your messages purposeful and clear

Grow your social media audience and manage the haters

Your instructor

Michelle Kuly Picture

These programs are hosted by Michelle Kuly, with guest experts and specialists who together offer participants decades of experience and insight. Michelle's knowledge in public engagement, strategic planning, and facilitation is the foundation of Blueprint.

Over the past 15 years, she has developed a deep understanding of the dynamics of engagement and paired it with remarkable entrepreneurial vision.

Michelle designs dynamic and productive processes for stakeholder and public participation that get results by creating understanding, buy-in, and dialogue around challenging issues.



I really like that these workshops are engaging and gets you thinking about how you can try to incorporate some of the strategies into our own communication projects.”


The project communications plan was great. With being thrown into this role recently I haven't had much time to think about prep or the why's on how things are done. It was super helpful to think about all the different parts that make up a project plan and how to communicate it successfully. I also liked the basics on why communication planning is critical. It really helped me understand the why of what I am doing on a daily basis.”


I liked hearing from the
presenters on their experiences, and it was also nice to connect with other people working in municipal communications - it isn't something I've had the opportunity to do yet.”