Communications Intensive

Ready for the next step? Once you’ve finished Communications Essentials, build on your knowledge with this in-depth look at practical topics that impact your industry. You’ll be guided by experts to strengthen your expertise while working alongside a small group of fellow municipal communicators who relate to the work that you do.

If your organization needs custom training, please contact us.

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Who it's for

CAOs, administrative and department managers with base-line communications skills who are looking to deepen their knowledge

Frontline communicators wanting to gain the skills, practice and confidence they need to manage internal and external communications for the municipality

What's included

6 hands-on 120-minute workshops that cover essential communications skills

Membership to a community of peers from other municipalities and coaching from experts with exercises designed to sharpen your skills

On-demand resources
like tip sheets, checklists and templates to support long-term strategies and daily tasks

Professional development certificate upon completion of workshops

What You'll Learn

The Intensive program includes 6 in-depth workshops in 2 modules that cover your municipal communications portfolio. 

Campaign strategy and management: 3 workshops

Plan, execute and report on multi-platform citizen communication and engagement campaigns

Plan and schedule online and in-person events

Design effective surveys that collect the data you’re looking for and analyze the results to move projects forward

Content planning and writing:  3 workshops

Write effective briefing notes, emails and memos for internal audiences

Create proactive campaigns on seasonal topics your citizens care about using editorial calendars

Write and design newsletters, advertisements and social media posts your citizens will actually read

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Hear from experts

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See how it’s done using case studies

Work on projects in real time

Learn from your peers

Communicating with residents can be complicated, messy and risky. Getting it wrong can have major consequences.

Download and use our free tip sheet "Questions RMs should ask before communicating" to make sure your next message hits the mark.

Download Now

Save your spot for 2022 registration

Sign up now and be the first to hear when registration officially opens.


Your instructor

Michelle Kuly Picture

Michelle Kuly is your leader for all of the sessions in The Accelerator Program. Michelle’s experience in public engagement, strategic planning and facilitation is the foundation of Blueprint.

Over the past 15 years, she has developed a deep understanding of the dynamics of engagement and paired it with remarkable entrepreneurial vision.

Michelle designs dynamic and productive processes for stakeholder and public participation that get results by creating understanding, buy-in and dialogue around challenging issues.


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