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About Us
Founded with a vision to move beyond traditional structures to a more purposeful way of working.
Founded with a vision to move beyond traditional structures to a more purposeful way of working.
Blueprint began in 2012 with a single, powerful idea: put people at the heart of every decision. Over the past 13 years, we’ve partnered with non-profits and purpose-driven organizations to navigate complex challenges—always designing processes that foster connection, trust, and real progress.
Today, we’re proud to be a human-centric, AI-forward consultancy that helps leaders align teams, dismantle barriers, and take on the future with confidence. From strategic planning and stakeholder engagement to culture and operations transformation, our work is grounded in empathy, built on collaboration, and accelerated by technology.
We exist to shape a better future by mentoring emerging changemakers and strengthening the communities we love. We know the nonprofit world faces unprecedented demands, and we’re here to help leaders feel less overwhelmed and more supported. By investing in local talent, championing inclusive growth, and leveraging the best of AI, we aim to ensure that every organization—no matter its size—can access transformative strategies.
CEO
Michelle has spent more than a decade facilitating meaningful change through public engagement, strategic planning, and facilitation. She founded Blueprint on the belief that the status quo doesn’t have to dictate the future—that by listening deeply, embracing technology responsibly, and centering people, we can create a more purposeful way of working.
Michelle is a past Chair and Board Member of the Manitoba Chambers of Commerce, the founding chair of the Prairies Chapter of the International Association for Public Participation (IAP2), and an active member of the International Association of Facilitators (IAF).
Operations and Experience
For the past three years, Gillian has supported the team at Blueprint by helping keep client engagements and internal work moving forward. She manages client intake, documentation, and workflow systems, ensuring projects are organized, responsive, and well supported behind the scenes.
Before joining Blueprint, Gillian spent many years in hospitality, operations, and community-facing roles. Those experiences shaped her approach to client service, adaptability, and practical problem-solving, skills she brings into her work every day.
She recently completed her Change Management Certification at the University of Manitoba, deepening her understanding of how to support people and organizations through transition.
Gillian values work-life balance, thoughtful organization, and creativity. She is curious, eager to learn, and passionate about supporting the communities she is a part of.
Senior Consultant & Marketing
Liz Cron is the Marketing Lead and a Senior Consultant at Blueprint, where she specializes in strategic planning, training, and communications to help organizations amplify their impact. With over a decade of strategic marketing and programming experience, Liz has driven revenue growth and led transformative initiatives, including a nationally recognized DEI program that has now expanded across Canada.
Passionate about innovation and community building, Liz empowers organizations to align their strategies with their values. As a proud daughter of Filipinx immigrants, she brings a deep commitment to equity and inclusion to every project she undertakes.
Strategic Operations and Experience
Rose Regier is a strategist with more than a decade of experience across government-funded organizations, small businesses, and post-secondary education. At Blueprint, she manages complex, cross-sector client projects with structure, clarity, and thoughtful coordination. She leads the internal strategy on systems design and experience.
Rose previously taught in the Creative Communications program at RRC Polytech, where she led the Public Relations specialization and trained emerging communicators in strategic planning, crisis and issues management, and leadership. Earlier in her career, she managed creative and marketing initiatives for organizations including Manitoba Public Insurance, Travel Manitoba, Tourism Winnipeg, The Forks, and the 2017 Canada Summer Games, where she led a team overseeing marketing strategy and stakeholder relations.
She holds a Creative Communications Diploma from RRC Polytech and a Bachelor of Science in Pharmacy from the University of Manitoba.
Organizational Planning & Development
Pam brings a practical, outcomes-focused approach to strategic planning, change management, and leadership development, helping teams align around priorities and take meaningful action and is known for creating inclusive environments where people feel heard and empowered to contribute.
She is accredited through the ICA Associates Certified Professional Facilitator Program (PFP) and is a certified coach through Destination Leadership.
With experience across public sector, non-profit, and industry settings, Pam combines facilitation expertise with operational insight, supporting organizations to improve systems, develop leaders, and design plans that are actionable, collaborative, and sustainable.
Policy & Government Relations
Throughout her career, Etoile as been a trusted advisor to influential decision makers in both the private and public sector, including cabinet members in all levels of government.
Uniquely comfortable working with, and respected by, both community and executive leaders, Etoile has a proven track record managing key projects for the Province of Manitoba, the Canadian Museum for Human Rights and other innovative local and national organizations.
She is a strategic thinker, direct communicator and connector of people. Her diverse experience makes Etoile well-versed in how to manage competing interests, personalities, and issues to create maximum engagement and achieve success.
Specific areas of expertise include: strategic planning, policy development and analysis, project execution, government and stakeholder relations, governance & legislation, and communications.
To reduce our environmental footprint, we’ve transitioned our office to a shared co-working space with other small businesses, minimizing resource use and energy consumption.
We subscribe to a corporate car share, encourage active transportation, source environmentally sustainable suppliers, and continuously seek new ways to reduce our carbon footprint.
We also actively seek partnerships with non-profits that support sustainability initiatives in communities, ensuring our work aligns with organizations making a tangible environmental impact.
When meeting in person, we prioritize physical and mental well-being—whether through outdoor walking meetings or choosing venues that align with our sustainability values.
Blueprint operates on Treaty 1 Territory, the traditional lands of the Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene Peoples, and the homeland of the Métis Nation. We recognize that Winnipeg’s water is sourced from Shoal Lake 40 First Nation, a community deeply impacted by colonial infrastructure decisions.
Reconciliation is a continuous journey. We acknowledge the harm Indigenous communities have faced and commit to Call to Action #92, integrating reconciliation into our business practices. This means ongoing education, building relationships, and actively seeking Indigenous suppliers, contractors, and collaborators.
We are committed to consulting Indigenous peoples, ensuring their voices shape decisions that impact them. As members of the Indigenous Chamber of Commerce and The Winnipeg Chamber’s Truth and Reconciliation Advisory Council, we take action to create meaningful change.
At Blueprint, we put people at the heart of every decision. We believe the best strategies are shaped by human insight, lived experience, and inclusive conversation—not algorithms.
We use generative AI to support (not replace) our work with teams. These tools help us reduce time spent on repetitive tasks—so we can spend more time on what matters most: guiding teams through meaningful decision-making, building alignment, and unlocking strategic clarity.
We handle all data with care. Our use of AI is grounded in clear protocols that protect privacy and confidentiality. We’re transparent with our clients about when and how we use these tools, and we continually review our practices to ensure they’re responsible, ethical, and human-first.
We also believe in sharing what we learn. That’s why we co-developed Neralake.com, a new platform that makes AI-powered planning tools more accessible to nonprofits and social impact teams. Neralake helps small but mighty teams turn ideas into action—combining strategic learning with flexible, cost-effective tools designed to grow with you.
If you’re curious how AI can support your work (without compromising your values), we’d love to talk.
✔️ Human-first, always: AI never leads. Our team drives every project.
✔️ Oversight every step: All outputs are reviewed by real people.
✔️ Time savings = more value for you: Less admin = more strategy.
✔️ We meet you where you're at: If you’re unsure about AI, we’ll talk it through together.
To learn more about our 8 Ethical Commitments to AI Use, visit our free resource guide Crafting Your Organization's Ethical AI Policy.
We are committed to complying with the Accessibility Standard for Customer Service under The Accessibility for Manitobans Act.
Our policies, practices and measures reflect the principles of dignity, independence, integration, and equal opportunity for people with disabilities.
If a barrier to accessing our services cannot be removed, we seek to provide alternate ways to access the services.
Blueprint is committed to the dignity and worth of every person and to create a climate of understanding and mutual respect in our office and the wider communities we work with.
Our organization is committed to promoting respectful conduct, tolerance and diversity at all times. We are committed to doing the work required to be accountable to our community and providing an inclusive, welcoming environment for all.